Category Archives: Inspired Youth

The group had been thinking all week about what words to put on the posters to communicate the desired message to the target audience.   The key themes were; seek help if you are in debt and avoid debt if you … Continue reading →

Time was against us with a very tight schedule and lots of decisions to make so we wasted no time in getting straight into the creative work.   The first task was to scale-up some paper to represent the four different … Continue reading →

Meanwhile back in his studio up in Yorkshire, Jim Cereal was busy sketching up a few early concepts!   He had taken the evil credit character and begun to see how it would work with some of the photos shot during … Continue reading →

Day two of the shoot and Paul Knivett returned to work with the group to capture the final images for the campaign.   After reviewing the previous images the group set to work on the task.   They felt it would be … Continue reading →

With the campaign imagery concepts decided it was now time to shoot the photos.   Paul Knivett re-joined the group to help them capture the shots they needed.   Paul set up a mobile photography studio and used a variety of lights … Continue reading →

For the next stage of the campaign we brought in the Art Direction talents of Jim Cereal to help the group devise a series of striking concepts for the adverts.   Jim shared lots of examples of artwork, design styles and … Continue reading →

The Lifecycle of Debt exercise was all about helping the participants to identify and communicate key moments in their individual journeys.   Moments that were significant in their experience of debt.   The group were asked to start the lifecycle wherever they … Continue reading →

Today on the Being the Change Campaign,  Inspired Youth welcomed experienced Professional Photographer Paul Knivett to join the group!   The purpose of the session was for the group to learn some useful photography skills and techniques in order to shoot … Continue reading →

To follow on from discussing experiences, opinons and the social context of debt and financial difficulties the group then began to look at how debt could affect an individual.   We asked the group to create two characters, one male one … Continue reading →

The group had a frank and emotional discussion about the pitfalls of debt, catch 22 decisions, coping with difficulties, the help and support they had accessed and some of the misconceptions that are held by people about the issue.   The … Continue reading →